Sound familiar?
You already know exactly what's wrong with your lead flow
Pest control isn't a lead problem — it's an ownership problem. Whoever owns the local search results owns the customer, owns the recurring agreement, and owns the route.
Five guys called on the same homeowner
Angi, HomeAdvisor and the other lead marketplaces sell the same name and number to five operators. The fastest dialer wins the job, nobody builds a customer, and you pay for the privilege of racing your competition.
The fix: searchers call you first, because your map pack listing is the one they see.
Winter eats the route alive
One-off spray jobs dry up the second the temperature drops and your trucks sit. The operators who make it through January aren't luckier — they're carrying quarterly and bi-monthly agreements that bill whether the bugs do or not.
The fix: sell maintenance agreements, not appointments.
The cheap jobs are eating your margins
$29 perimeter sprays and 'guy came out for ants' tickets burn fuel, truck time and tech hours while termite inspections, bed bug heat treatments and rodent exclusion sit untouched. Your ad spend decides which of those you attract.
The fix: bid and write content for the high-ticket pest work.
You're paying for clicks from people who'd never hire you
DIY searchers, 'how do I kill ants with vinegar', people looking for pest control jobs, training courses and free quotes that go nowhere. Every one of those clicks came out of your budget last month.
The fix: negative keyword lists and click-fraud watch — reviewed weekly, not set and forgotten.